Digital Element IP Targeting
November 20, 2009 by Daron Babin
Filed under Episodes
Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks, e-tailers, and more to automatically target content and messages with the highest degree of data depth available based on user IP addresses.
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Comprehensive Search
April 24, 2009 by Daron Babin
Filed under Episodes
Where 2 Get It provides comprehensive Search, Web, and Mobile-based locators that enable National Brands to “get found” on major search engines, local directories, corporate websites and mobile devices including iPhone and GPS.
Podcast: Play in new window | Download
Identifying and Preventing Click Fraud
November 4, 2008 by Daron Babin
Filed under Episodes
Anchor Intelligence Director of Product Management and Marketing Richard Sim discusses Identifying and Preventing Click Fraud and how his company provides search engines, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network
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