AdTech NY 09 Preview-Rise of Audience Marketplace
October 23, 2009 by Daron Babin
Filed under Episodes
Larry Gefland, Senior VP of Media Sales for the National Hockey League previews his participation on the AdTech New York 2009 discussion the rise of the Audience Marketplace, and how the NHL has stepped up its digital presence to cater it web savvy fanbase.
Podcast: Play in new window | Download
