AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
Chris Kieff of 1GoodReason.com discusses his recent blog post titled Using Risk Analysis to Start Social Media Slowly, where he offers two approaches to using this Risk Assessment for social media.
Larry Gefland, Senior VP of Media Sales for the National Hockey League previews his participation on the AdTech New York 2009 discussion the rise of the Audience Marketplace, and how the NHL has stepped up its digital presence to cater it web savvy fanbase.
Innovate Media President John Cecil tells us about his full-scale online video production studio & media company which delivers online green-screen content for delivery and optimization in all media.
Yahoo! Partner Network US Sales Executive Director Adam Chandler discusses how Yahoo is using AdTech Miami 2008 for networking opportunities with the Hispanic community, and he gives his assessment with his work with Spanish Language Media.
A profile of Tinbu, which provides interactive contnet modules that provide for media, community and common interest websites, and they offer comprehensive data on such topics as Lottery, Weather, Horoscopes, Soccer, fuel costs, MPG ratings, flight tracking, entertainment and more.
Bruno Almeida, Ad Sales Director and Managing Director for US Media Consulting, discusses his work in media representation, plus his work in media placement and advertising.