Measuring Word of Mouth Influence
April 25, 2010 by Daron Babin
Filed under Episodes
House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.
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Tracking Content ROI
November 7, 2009 by Daron Babin
Filed under Episodes
ideaLaunch founder Byron White discusses tips to optimizing content and measuring content marketing success, leading to improved listing positions, increased traffic and decreased user acquisition cost.
Podcast: Play in new window | Download
