Real-Time Bidding and Consumer Profiling for Display Ads
November 16, 2011 by Daron Babin
Filed under Episodes
Discussion of Real-Time Bidding and Consumer Profiling for Online Display Ads and what digital media buyers need to shop for in 2012 with AcquityAds Marketing Director Marco Muzzi.
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WinBuyer All-Retail Ad Network
November 17, 2010 by Daron Babin
Filed under Episodes
WinBuyer All-Retail Ad Network Launch is explained by WinBuyer VP of business development and marketing Eyal Keren. Eyal explains the reasons behind the launch of the network after hearing many of its retail clients express interest in further monetizing their sites with display ads.
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Browser Applications
November 9, 2010 by Daron Babin
Filed under Episodes
Browser Applications, including the problems like fragmentation on the web, Design and what makes a great application, Distribution and how to get an audience for apps without massive marketing investments and monetization so companies are making money from apps.
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Measuring Word of Mouth Influence
April 25, 2010 by Daron Babin
Filed under Episodes
House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.
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Digital Marketing to Moms
April 24, 2010 by Daron Babin
Filed under Episodes
Tina Sharkey, Chairman and Global President, BabyCenter LLC fills us in on her Adtech San Francisco presentation on Digital Marketing to Moms, where she offers cutting-edge research, smart case studies and the latest tactics marketers are using in the all-important quest to reach the mom.
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Content Based Targeting
November 12, 2009 by Daron Babin
Filed under Episodes
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
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Consolidated Marketing
November 10, 2009 by Daron Babin
Filed under Episodes
MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz’s suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.
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Lead Verification with IDology
November 10, 2009 by Daron Babin
Filed under Episodes
Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.
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Tracking Content ROI
November 7, 2009 by Daron Babin
Filed under Episodes
ideaLaunch founder Byron White discusses tips to optimizing content and measuring content marketing success, leading to improved listing positions, increased traffic and decreased user acquisition cost.
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Health, Diet and Beauty Vertical Trends
November 7, 2009 by Daron Babin
Filed under Episodes
NeverBlue Business Development Manager Tom Desaulniers discusses the trends and growth of the Health, Diet and Beauty vertical in CPA Marketing over the last year.
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