Measuring Word of Mouth Influence

April 25, 2010 by Daron Babin  
Filed under Episodes

House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.

Mapping Influence Social Graphing

September 10, 2009 by Daron Babin  
Filed under Episodes

Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

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