Text-Ad Optimization
April 30, 2010 by Daron Babin
Filed under Episodes
BoostCTR is a text-ad optimization tool designed to increase click-through-rate, or CTR. It plugs into your Google AdWords account and will automatically try many different ads in order to find the best possible one. Founder David Greenbaum explains.
Podcast: Play in new window | Download
Advertising in the Open
November 10, 2009 by Daron Babin
Filed under Episodes
Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open
and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.
Podcast: Play in new window | Download
