Content Based Targeting

November 12, 2009 by Daron Babin  
Filed under Episodes

Leave a Comment

AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.

Podcast: Play in new window | Download

Tags: , , , , , , , , ,

ad:tech Conference Podcast brought to you by WebmasterRadio.FM

Join us @ AffCon2011: Florida, Oct 13-15

Affcon2011

Affiliate Marketing Convention Affiliates always free!

Support Programming


  • About ad:tech Conference Hosts

Sponsors



Show Tags

2009 Ad Network AdTech AdTech Chicago 2008 AdTech Miami 2008 Adtech San Francisco 2010 advertisers Advertising Affiliate Marketing Audience business Business Development campaigns Chicago Consumer consumers Content Digital display distribution Email Email Marketing entertainment Interactive Internet Lead Generation Management Marketing media Mobile Mobile Marketing New York online marketing presentation Sales San Francisco search engine marketing search engines social media Software Solutions targeting Technology tracking traffic