Mobile Marketing with Mickey Alam Khan
May 3, 2010 by Daron Babin
Filed under Episodes
Mickey Alam Khan is Editor-in-Chief of Mobile Marketer, a trade news publication that covers mobile marketing, media and commerce discusses his Adtech San Francisco 2010 presentation on Mobile Marketing — How Brands Can Effectively Target Consumers on the Go.
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Viral Branding
August 8, 2008 by Daron Babin
Filed under Episodes
Worldwide Executive Creative Director at Edelman Digital Jared Hendler discusses viral branding as part of a presentation at AdTech Chicago 2008 where speakers identify the current and emerging viral platforms, plus should brands try to produce viral phenomena or does that run the risk of violating the unwritten code of authenticity?
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Viral Marketing
August 8, 2008 by Daron Babin
Filed under Episodes
HouseParty SVP Mindy Davis tells us about the word of mouth marketing company that works with specific brands like entertainment companies using viral marketing and they are capable of handling thousands of simultaneous parties.
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