Brand Engagement and Targeting with Radium One which develops specific graphs to target an audience based on social habits, plus they also offer online gaming ad network. Li Evans speaks with Mike Werner, their
Senior Vice President of Sales.
Larry Gefland, Senior VP of Media Sales for the National Hockey League previews his participation on the AdTech New York 2009 discussion the rise of the Audience Marketplace, and how the NHL has stepped up its digital presence to cater it web savvy fanbase.
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.