Measuring Word of Mouth Influence
April 25, 2010 by Daron Babin
Filed under Episodes
House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.
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Analytics in eCommerce Marketing
August 8, 2008 by Daron Babin
Filed under Episodes
Steven Governale of Search Marketing Group discusses the importance of analytics during his presentation at AdTech Chicago 2008 on eCommerce Marketing and The Art of Customer Acquisition and Building Lifetime Value.
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