Mediaspectrum Adrenalin for Premium Content and Advertising
November 19, 2010 by Daron Babin
Filed under Episodes
Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device – powering content, advertising and subscription management. Their vice president of marketing Jay Cody explains.
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Quiz-Based Advertising Solutions
November 19, 2010 by Daron Babin
Filed under Episodes
Quiz-based advertising solutions for consumers, advertisers and publishers is the focus of Pangea Media. We learn more from company CEO Seth Lieberman.
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Strategic Advertising Intelligence
November 12, 2010 by Daron Babin
Filed under Episodes
Strategic advertising intelligence to advertisers, advertising agencies and media properties is the focus of Kantar Media Intelligence. We hear more from Todd Issacson, their VP National Interactive Business Development.
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Optimizing Banner Campaign Advertising Solutions
November 12, 2010 by Daron Babin
Filed under Episodes
Optimizing banner campaign advertising solutions by delegating to their algorithms of context, analysis of operating performance and results with GroovinAds. Company CEO and co-founder Francis Petty tells us how.
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Mobile Audience Media
May 2, 2010 by Daron Babin
Filed under Episodes
David Courtney is CEO of mobile audience media company JiWire, which uses wireless Internet access as a medium for advertising, creating a channel for advertisers to deliver interactive and measurable messages to on-the-go audiences such as business travelers, affluent consumers and millennials.
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Overlay Ads and YouTube Advertising
November 12, 2009 by Daron Babin
Filed under Episodes
Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.
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Advertise.com ClickShield Technology Integration
November 10, 2009 by Daron Babin
Filed under Episodes
On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.
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Advertising in the Open
November 10, 2009 by Daron Babin
Filed under Episodes
Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open
and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.
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Ad Networks Compare and Contrast
November 9, 2009 by Daron Babin
Filed under Episodes
Jack Catton, Advertising Sales Manager at MarketLeverage, LLC, discusses how you should compare and contrast ad networks to get the best bang for your buck.
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State of Advertising
September 11, 2009 by Daron Babin
Filed under Episodes
Design Back Office President Cliff Kaplan discusses the state of the advertising industry, plus he gives advice on spending on advertising and how to effectively spend less.
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