Quiz-Based Advertising Solutions
November 19, 2010 by Daron Babin
Filed under Episodes
Quiz-based advertising solutions for consumers, advertisers and publishers is the focus of Pangea Media. We learn more from company CEO Seth Lieberman.
Podcast: Play in new window | Download
Mobile Measurement and Intelligence
April 24, 2010 by Daron Babin
Filed under Episodes
Ground Truth VP of Marketing Evan Neufeld fills us in on the mobile measurement firm that delivers mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses.
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PartnerWeekly Performance Marketing
April 23, 2010 by Daron Babin
Filed under Episodes
PartnerWeekly Chief Operating Officer Corey Owens tells us how his company provides performance marketing solutions to help publishers and advertisers locate and acquire new customers.
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Content Based Targeting
November 12, 2009 by Daron Babin
Filed under Episodes
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
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BizTree In-software advertising
April 24, 2009 by Daron Babin
Filed under Episodes
Melissa Dawn from BizTree, an in-software advertising solution that allows advertisers to engage with the business community and target business people through their direct-to-desktop channels
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Identifying and Preventing Click Fraud
November 4, 2008 by Daron Babin
Filed under Episodes
Anchor Intelligence Director of Product Management and Marketing Richard Sim discusses Identifying and Preventing Click Fraud and how his company provides search engines, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network
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Connect Bloggers and Advertisers
August 8, 2008 by Daron Babin
Filed under Episodes
Jennifer McLean of Technorati tells us how they are spreading the word about social media and blogging to the attendees at AdTech in Chcago plus she fills us in on the development of a new network to connect bloggers and advertisers.
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Monetizing Social Media
June 4, 2008 by Daron Babin
Filed under Episodes
Monetizing Social Media, and its safety and relevance for advertisers according to Jose Rivera Font, who is responsible for regional business strategy, product development, marketing and advertising services for Yahoo Hispanic Americas.
Podcast: Play in new window | Download
