Content Based Targeting
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
Podcast: Play in new window | Download
BizTree In-software advertising
Melissa Dawn from BizTree, an in-software advertising solution that allows advertisers to engage with the business community and target business people through their direct-to-desktop channels
Podcast: Play in new window | Download
Identifying and Preventing Click Fraud
Anchor Intelligence Director of Product Management and Marketing Richard Sim discusses Identifying and Preventing Click Fraud and how his company provides search engines, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network
Podcast: Play in new window | Download
Connect Bloggers and Advertisers
Jennifer McLean of Technorati tells us how they are spreading the word about social media and blogging to the attendees at AdTech in Chcago plus she fills us in on the development of a new network to connect bloggers and advertisers.
Podcast: Play in new window | Download
Monetizing Social Media
Monetizing Social Media, and its safety and relevance for advertisers according to Jose Rivera Font, who is responsible for regional business strategy, product development, marketing and advertising services for Yahoo Hispanic Americas.
Podcast: Play in new window | Download
