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SearchRev CEO Ken Kalb

Meredith

Medland: You’re listening to Webmaster Radio. My name is Meredith Medland. Sitting across from me, is Kenneth Kalb from SearchRev.

How are you doing?

Kenneth: Meredith, Hi. How are you? Thanks for having me today, I appreciate it.

Meredith: You’re welcome. Let’s get right into it, give me a case study.

Kenneth: Well, first of all, I’m the CEO of a company called SearchRev and we are the leading provider of paid search optimization for online advertising companies. What we do is, we help those companies who are interested in advertising online, to double, triple, or quadruple the revenue that they’re currently getting from their existing campaigns.

We have lots of examples of some of those customers, they include, Yahoo, Safeway, Zazzle, Shutterfly and MotoSport. In particular, companies like Zazzle for example, we’ve been able to increase their performance by as much as 10% compounded growth rate per month, which we think is quite extraordinary. We’re actually the leader in the field.

Meredith: That’s fantastic. So, if we talk about motosport.com you’ve got a little information for me here, let’s hear about some specifics.

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Design Kitchen cofounder Sam Landers

Meredith

Medland: My name is Meredith Medland, it’s time to turn on your ears and get excited to listen to some more exciting content brought right from ad:tech Chicago. Sitting in front of me is Sam Landers, who’s the Founder as well as Creative Director at Designitchen here in Chicago, Illinois. Hi Sam.

Sam
Landers: Hi, Meredith. How are you?

Meredith: I’m having a great time. I just talked to Sam a little bit before we recorded this interview. First, Sam I want you to tell everybody what Designkitchen is.

Sam: Designkitchen is an interactive firm. We specialize in branding, brand positioning, identity development and technology solutions for a wide variety of clients. Motorola, United Technologies, NutraSweet company, USG, Life Fitness and third of our work is outside of Chicago. But all of our work is technology related.

Meredith: Fantastic. Well, one of the technologies that you show me that also had phenomenal design elements was your work with Motorola. Tell our listener’s about that?

Sam: Yes. I think companies like Motorola have many audience groups. So, typically, when you go to Motorola.com, you’re going to get consumer information like there latest phones and gadgets. But Motorola has a significant part of their business with the networks on the streets. Their the T-Mobile, Vodafones in Europe. They’re the companies that builds the infrastructure so that your phone works.

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Freeman Braswell of YellowPages

Meredith

Medland: My name is Meredith Medland. You’re listening to WebmasterRadio.FM. I’m sitting right here with the General Sales Manager for YellowPages.com, his name is Freeman Braswell. Freeman, welcome to our show.

Freeman

Braswell: Thank you, Meredith. I’m very happy to be here.

Meredith: Freeman, Id just ask you, if you could have any outcome from this interview, what would it be? I’d like you to share a little bit about what you told me but mainly, it was you wanted to really inspire and educate online advertising agencies.

Freeman: Absolutely. We really want to get the message across to the advertising agency community that YellowPages.com provides resource and information to consumers who are ready to buy. When they’re shopping and they’re looking for a name or address or a phone number, they’re going to YellowPages.com, they’re looking for that information, they’re going and they’re buying once they’ve come to visit our site. We want to make the agencies aware that YellowPages.com can play a very important part in the overall media mix that they create for their clients in terms of television has a role, newspaper has a role, outdoor has a role, YellowPages.com has a very important role in that customer buying cycle. Again, that’s serving up a phone number, an address, a name, so that consumer can go to that store, that location and buy what they’re looking for.

Meredith: Fantastic. Well, good. We want to make sure that we get that message out there. What it’s like doing sales on the show floor at ad:tech?

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Mark Lipko of Zango

Meredith

Medland: You’re listening to Webmaster Radio, my name is Meredith Medland. I’m sitting here on the show floor of ad:tech in some plush, royal blue suede, beautiful, big chairs. I’m right here with Mark Ippolito, he’s the VP of Sales for Zango. So, Zango.com is what you want to pull up on your Web browser. Alright. So, Mark, you’re speaking tomorrow here at ad:tech Chicago and you’re going to be telling us some tips. Tell us about that session.

Mark

Ippolito: Thanks, Meredith. Yes, the session for tomorrow, we’re going to talk a little bit about the content economy that Zango is building. How Web publishers can actually contribute to building out that content economy and ultimately, reap the rewards by making some additional money off the traffic that they have to come in to their websites.

Meredith: Fantastic! So, this is a nice spin the show instead of selling us something, you’re going to tell us how we can make money.

Mark: That’s right. That’s right. Yes, we currently have over 1,200 website publishers in our network today, who both distribute content that they own and hold copyrights to, as well as syndicate content from other publishers with whom Zango has established partner relationships. The benefit to the publishers is that they get to monetize the traffic through the Zango desktop advertising clients that allows them to monetize the traffic coming to their sites. The users actually get the benefit of that free content that is sponsored by advertisers, who then advertised through Zango to reach those consumers. So, it’s a win-win all around.

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Scott Hornstein from Hornstein Associates

Ms Write Sarah MacKay talks to Scott Hornstein, the President of Hornstein Associates and coauthor of Opt in Marketing Increase Sales Exponentially With Consensual Marketing at adTech in New York.

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Dave Evans of Digital Voodoo

Ms Write Sarah MacKay interviews Dave Evans, the Vice President of Social Media for Digital Voodoo, at adTech in New York.

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Professional Hula Hoop Dancer Jamie Love

MsWrite Sarah MacKay interviews professional hula hoop dancer Jamie Love, performing at the adTech Live event in New York.

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Pam Rodriguez McKenna from MalaysianFoods

Sarah MacKay interviews Pam Rodriguez-McKenna, one of the Co Owners of malaysianfoods.net, at adTech in New York.

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Jeff Hirsch from ValueClick Media

Ms Write Sarah MacKay interviews Jeff Hirsch, the Senior Vice President of Business Development for Value Click Media, at adTech in New York.

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David Yovanno from ValueClick Media

Ms Write interviews David Yovanno, the General Manager from Value Click Media, at adTech in New York.

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