Adtech Brand Ambassadors
May 3, 2010 by Daron Babin
Filed under Episodes
Sarah Haddow, Digital Media Supervisor at Carat and Adtech Brand Ambassador, discusses her work in digital and search planning teams and developing recommendations and strategies for future account initiatives.
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TrafficEngine.net SMarT Platform Introduced at Adtech New York 2009
November 20, 2009 by Daron Babin
Filed under Episodes
TrafficEngine.net Executive Vice President Diana Lee and Publisher Solutions Manager Scott Rabinowitz take us through the launch of their SMarT Platform 3.0 interface and their Ad Platform at Adtech New York 2009.
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Domain Tips To Drive Business and Save Money
November 10, 2009 by Daron Babin
Filed under Episodes
SEDO CEO Jeremiah Johnson discusses his participation on the Adtech New York 2009 panel on Domain Tips to Drive Your Business Forward and Save Money.
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Day 1 Lines at AdTech New York 2009
November 9, 2009 by Daron Babin
Filed under Episodes
Jim Hedger takes us down the long Day 1 Registration Lines at AdTech New York 2009 being held at the Javits Center.
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Advanced Guide to Improving Quality Score
November 9, 2009 by Daron Babin
Filed under Episodes
Alex Cohen of Click Equations discusses the white paper on The Advanced Guide to Improving Quality Score that they handed out to AdTech New York 2009 attendees.
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XY7 and Friends No Bull Party 3
November 3, 2009 by Daron Babin
Filed under Episodes
On location from Johnny Utahs in Midtown Manhattan New York City, XY7.com and Friends presents the Adtech New York 2009 Pre Show Party, No Bull Party 3.
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Leveraging Digital Audience Networks
September 7, 2009 by Daron Babin
Filed under Episodes
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.
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Peter Prestipino of Website Magazine
July 25, 2006 by Daron Babin
Filed under Episodes
Meredith
Medland: Hi, my name is Meredith Medland and I’m here with Pete Prestipino. He’s the editor of Website Services Magazine, which you’ve seen in the racks here at ad:tech in Chicago, as well as you can certainly find online. Pete, this issue this month is about E-Commerce and next month is affiliate marketing. Tell us more about this magazine.
Pete
Prestipino: We launched our magazine back in November of 2005. We’ve been on the tradeshow circuit. We’ve been going to ad:tech, coasting con Affiliate Summit just last week and we’re just really excited to be in the industry and publishing a magazine that we think is helpful for what we call the Long Tail. That’s the 90% of the web consumers that are driving the money on the web. We’re just excited to provide very practical information.
Meredith: You have a booth here at ad:tech?
Pete: We do. We’re over there on the corner, but we’re signing up a lot of people today. I think we have about 300 today so far. Ad:tech has been really good to us.
Meredith: Fantastic. What’s unique about your magazine compared to the other industry trades?
Pete: We’re focused on very practical information. For example, next issue we have an article about do-it-yourself affiliate programs, how to use those practically. We tend to shy away from case studies and focus more on the tools and tactics that successful web companies use to get the attention and notoriety that people aspired to. Again, it’s good information and it’s practical information. We’ve people from all over the US and Canada calling us everyday saying, “Thank you for sending it to us.†It’s just generally good information that anybody can read an article quickly and implement our suggestions or expert suggestions. We have a lot of great writers, on-staff and great contributors providing just helpful information.
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David Hutchinson of Program Partners
July 25, 2006 by Daron Babin
Filed under Episodes
Meredith
Medland: You’re listening to WebmasterRadio.FM. My name is Meredith Medland. Sitting right across from me on the show floor of Chicago ad:tech is David Hutchinson. He’s the SVP of Business Development over at Program Partners. He’s much more than that, you’re on the board of directors for ad:tech, you’d been around for a long time. You’re a veteran in the industry. You’ve done a great favor to all of us at this conference and that’s hooking us up with Hunter Hastings. We just gone done talking to him. He’s the CEO of the EMM group and provided some amazing information on the state of marketing, where it’s going and what’s going on.
David, I’d love for you to break it down for us today. We just talked to him a little bit. But take some of that high level stuff and reiterate the key concepts that you heard.
David
Hutchinson: Yes. Well, it’s interesting. God bless, Hunter for you know, (a) coming to sort of give the presentation that he did and to condense it the way he did in fairly succinct terms. I mean, what he is talking about is nothing less than this sort of operational organizational transformation of this sort of the 20th century industrial corporation with their department and silo’s sort of product centric, business disciplines. Literally, transforming that American corporation that we’ve known for a hundred of years, into a more informational, more relational, more horizontal corporate structure. Going from silo’s to cross-functional teams, which is really kind of the pesky sort of a challenge that you don’t really hear marketers typically talking about. There’s a lot that talk about how the consumer is in control, is in charge and 360 degree marketing or multi-channel marketing or the marketing mix and everybody intellectually gets that. It is critical. We do have to shift from sort of a supply side, sort of economy and mentality to a more of a respect for the demand side.
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Peter Ford of SCAInteractive
July 25, 2006 by Daron Babin
Filed under Episodes
Meredith
Medland: You’re listening to WebmasterRadio.FM, my name is Meredith Medland and I’m right here with Peter Fort from SCAinteractive.
Peter, tell us about SCAinteractive.
Peter Fort: SCAinteractive is one of the original online vendors for contests and promotions. We had our start, my start in the online side in 1993, which was when people barely own computers and we do sweepstakes contests, promotions. We’re currently running the largest promotion in North America right now, which is the McDonald’s Pirates of the Caribbean. Very exciting.
Meredith: Tell us a little bit more about that promotion.
Peter: Well, the McDonald’s promotion is huge, absolutely mammoth. In McDonald’s case, every Big Mac, every large shake, every French fry you buy has a unique ten-digit pin number on it. This pin number, you can take and if you enter the pin number, you can find out if you win one of 28 Volvos in 28 days.
The best part is they are doing these pins through three different gateways. In other words, when you get the pin off the side of your Big Mac, you can go to your cellphone and text in the pin number, that’s gateway 1, or you can go to your cellphone and call in the number with your voice, that’s gateway 2, or you can go online and actually see a really sharp flash presentation and enter the number and find out if you won.
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