Online Ad Buys
Wall Street Journal Multimedia Sales VP Reggie Riley tells us about his presentation at Adtech Chicago on Deal Quality: Planning, Negotiating and Securing Online Ad Buys That Make Sense.
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Viral Branding
Worldwide Executive Creative Director at Edelman Digital Jared Hendler discusses viral branding as part of a presentation at AdTech Chicago 2008 where speakers identify the current and emerging viral platforms, plus should brands try to produce viral phenomena or does that run the risk of violating the unwritten code of authenticity?
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Analytics in eCommerce Marketing
Steven Governale of Search Marketing Group discusses the importance of analytics during his presentation at AdTech Chicago 2008 on eCommerce Marketing and The Art of Customer Acquisition and Building Lifetime Value.
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Strategic Media Planning
Vibrant Media Chief Marketing Officer Sean Finnegan discusses his AdTech Chicago presentation on strategic media planning as he joins buy side and sell side media professionals to discuss how they view the emerging landscape and how digital is transforming buying and selling media across the advertising landscape.
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