ad:tech Conference

TrafficEngine.net SMarT Platform Introduced at Adtech New York 2009

admin — Sat, 21 Nov 2009 04:11:24 +0000

TrafficEngine.net Executive Vice President Diana Lee and Publisher Solutions Manager Scott Rabinowitz take us through the launch of their SMarT Platform 3.0 interface and their Ad Platform at Adtech New York 2009.

Digital Element IP Targeting

admin — Fri, 20 Nov 2009 23:22:09 +0000

Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks, e-tailers, and more to automatically target content and messages with the highest degree of data depth available based on user IP addresses.

Performance Lead Generation

admin — Fri, 13 Nov 2009 20:37:42 +0000

Underground Elephant CEO and Founder Jason Kulpa, and Marketing Coordinator Lauren Palazzo discusses their charitable work in protecting the underground elephants of Mount Elgon.

They also discuss branded leads, their website SimpleQuote.org, which services consumers in need of answers to their financial questions and to connect them with trusted individuals who are able to help.

They also tell us how they came up with the name of their Performance Lead Generation Agency.

Content Based Targeting

admin — Thu, 12 Nov 2009 19:04:34 +0000

AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.

Overlay Ads and YouTube Advertising

admin — Thu, 12 Nov 2009 18:29:57 +0000

Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.

Discovery Process

admin — Thu, 12 Nov 2009 18:19:48 +0000

Parse3 President Peter Latka discusses how his company gave away a Discovery Process, whereby strategists and developers provided a winner will an outline of business objectives, identified market opportunities, developed strategic initiatives, performance technology and resource audits and a summary the scope of the project.

Non Traditional Ad Campaigns

admin — Wed, 11 Nov 2009 20:04:04 +0000

Speaking with Jeff Bell, chairman of DOmedia, which plans nontraditional out-of-home campaigns or identify larger opportunities such as billboards and street furniture in major markets.

Consolidated Marketing

admin — Wed, 11 Nov 2009 04:33:19 +0000

MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz’s suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.

Attribution Metrics

admin — Tue, 10 Nov 2009 21:57:40 +0000

Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.

Lead Verification with IDology

admin — Tue, 10 Nov 2009 19:40:12 +0000

Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.

Staying Connected with Clients

admin — Tue, 10 Nov 2009 19:05:53 +0000

Curtis Fullmer, Vice President of Affiliate Marketing at Adknowledge, discusses the importance of keeping connected with clients by attending conferences like AdTech.

Advertise.com ClickShield Technology Integration

admin — Tue, 10 Nov 2009 17:55:24 +0000

On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.

Domain Tips To Drive Business and Save Money

admin — Tue, 10 Nov 2009 17:19:10 +0000

SEDO CEO Jeremiah Johnson discusses his participation on the Adtech New York 2009 panel on Domain Tips to Drive Your Business Forward and Save Money.

Social Media Risk Analysis

admin — Tue, 10 Nov 2009 16:49:32 +0000

Chris Kieff of 1GoodReason.com discusses his recent blog post titled Using Risk Analysis to Start Social Media Slowly, where he offers two approaches to using this Risk Assessment for social media.

Advertising in the Open

admin — Tue, 10 Nov 2009 16:35:25 +0000

Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open
and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.

At Home Affiliate Marketing

admin — Tue, 10 Nov 2009 15:44:05 +0000

Revenue Performance Magazine columnist Mike Evans discusses the fascination of excelling in affiliate marketing working from home.

Day 1 Lines at AdTech New York 2009

admin — Tue, 10 Nov 2009 03:33:39 +0000

Jim Hedger takes us down the long Day 1 Registration Lines at AdTech New York 2009 being held at the Javits Center.

Advanced Guide to Improving Quality Score

admin — Mon, 09 Nov 2009 22:14:11 +0000

Alex Cohen of Click Equations discusses the white paper on The Advanced Guide to Improving Quality Score that they handed out to AdTech New York 2009 attendees.

Payment Engines

admin — Mon, 09 Nov 2009 21:15:37 +0000

Bill Ranta, Director of Strategic Accounts for Litle & Co., a payment processor and consultative merchant services provider focused on card-not-present commerce with a payment platform engineered specifically to meet the needs of businesses that sell goods and services directly to consumers.

Maximizing Conversions with Call Tracking

admin — Mon, 09 Nov 2009 21:00:54 +0000

Stephen Abbey, Vice President of Keyword Phone Call Tracking company Mongoose Metrics, discusses their work in implementing call tracking and web analytics integration, plus how to maximize conversions with call tracking.

Researching Affiliates

admin — Mon, 09 Nov 2009 20:50:29 +0000

Clickbooth Senior Affiliate Strategist Brittany Kimel discusses how you should do your research so you will know what kind of affiliate marketing needs you have before looking for affiliates.

Personalized Content

admin — Mon, 09 Nov 2009 20:42:41 +0000

Stephen Cobb, Personalization Evangelist for Monetate, discusses his companys work in helping web site owners figure out who is visiting their pages and delivering content personalized for each visitor.

Ad Networks Compare and Contrast

admin — Mon, 09 Nov 2009 20:08:36 +0000

Jack Catton, Advertising Sales Manager at MarketLeverage, LLC, discusses how you should compare and contrast ad networks to get the best bang for your buck.

Website Optimizer Experiment Management API

admin — Mon, 09 Nov 2009 18:24:32 +0000

Trevor Claiborne, Product Marketing Manager for Google Website Optimizer, tell us about some new functionalities including overtime charts and the new Website Optimizer Experiment Management API, which allows for the creation and management of experiments outside of the Website Optimizer interface.

PPC Management Tips

admin — Mon, 09 Nov 2009 18:16:35 +0000

Marc Poirier, Co-Founder and CMO of Acquisio offers us some tips to managing your pay per click campaigns, including keyword evaluation, structure and landing page optimization.

Direct Marketing Educational Foundation Profiled

admin — Mon, 09 Nov 2009 17:54:30 +0000

Terri L. Bartlett, President of the Direct Marketing Educational Foundation, which sponsors a broad range of programs for professors and students that bring direct marketing education to the college classroom.

Marin Software Advanced ROI Campaign Management

admin — Sun, 08 Nov 2009 05:14:29 +0000

Marin Software Director of Marketing Matt Lawson discuss a new software release offering Advanced ROI-Based Campaign Management Features, plus the foundings of a new white paper.

Idearc Super Guarantee

admin — Sun, 08 Nov 2009 04:27:47 +0000

Learn about Idearc Media and its Super Guarantee program, a national consumer guarantee initiative designed to increase spending in local
economies by dramatically lowering the risk associated with hiring contractors,plumbers, auto body repair shops and thousands of other eligible service provider category based businesses.

Tracking Content ROI

admin — Sun, 08 Nov 2009 04:04:38 +0000

ideaLaunch founder Byron White discusses tips to optimizing content and measuring content marketing success, leading to improved listing positions, increased traffic and decreased user acquisition cost.

Health, Diet and Beauty Vertical Trends

admin — Sun, 08 Nov 2009 03:15:16 +0000

NeverBlue Business Development Manager Tom Desaulniers discusses the trends and growth of the Health, Diet and Beauty vertical in CPA Marketing over the last year.

XY7 and Friends No Bull Party 3

admin — Wed, 04 Nov 2009 02:35:15 +0000

On location from Johnny Utahs in Midtown Manhattan New York City, XY7.com and Friends presents the Adtech New York 2009 Pre Show Party, No Bull Party 3.

AdTech NY 09 Preview-Rise of Audience Marketplace

admin — Fri, 23 Oct 2009 18:17:44 +0000

Larry Gefland, Senior VP of Media Sales for the National Hockey League previews his participation on the AdTech New York 2009 discussion the rise of the Audience Marketplace, and how the NHL has stepped up its digital presence to cater it web savvy fanbase.

State of Advertising

admin — Fri, 11 Sep 2009 18:44:01 +0000

Design Back Office President Cliff Kaplan discusses the state of the advertising industry, plus he gives advice on spending on advertising and how to effectively spend less.

Direct Response Offer Management

admin — Thu, 10 Sep 2009 21:50:03 +0000

Drome is a Direct Response Offer Management Engine that offers Advanced Customer and Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.

Mapping Influence Social Graphing

admin — Thu, 10 Sep 2009 21:27:58 +0000

Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

IfByPhone Interactive Voice Response

admin — Thu, 10 Sep 2009 21:19:11 +0000

Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.

Their services include Track Phone Calls From Online and Offline Marketing Campaigns, Delivery Automated Outbound Phone Calls, Distribute Leads & Route Calls Using Virtual Call Center, and more. Company CEO Irv Shapiro fills us in

Creative Sessions at AdTech Chicago 2009

admin — Thu, 10 Sep 2009 16:26:18 +0000

Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.

Plum Productions

admin — Thu, 10 Sep 2009 16:22:15 +0000

Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.

Enterprise Phone Call Tracking

admin — Tue, 08 Sep 2009 22:08:31 +0000

Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Web Content Management

admin — Tue, 08 Sep 2009 03:25:25 +0000

Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.

Using Video in Campaigns

admin — Tue, 08 Sep 2009 03:01:48 +0000

iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.

Shopping Cart Solutions

admin — Tue, 08 Sep 2009 02:15:03 +0000

Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.

Media Representation and Placement

admin — Tue, 08 Sep 2009 01:11:29 +0000

Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation and placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic and International Markets.

Leveraging Digital Audience Networks

admin — Mon, 07 Sep 2009 20:30:02 +0000

Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.

Search Tactics and Techniques for Emerging Platforms

admin — Fri, 04 Sep 2009 22:08:15 +0000

Jeff Ferguson currently directs all online marketing efforts for Local.com via a variety of channels including SEO/SEM, affiliate programs, display, and social media.

He fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.

Mobile Technology Solutions

admin — Fri, 04 Sep 2009 20:01:06 +0000

Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.

Interactive SMS Mobile Marketing

admin — Fri, 04 Sep 2009 18:37:37 +0000

We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.

Defining Segmentation

admin — Fri, 04 Sep 2009 17:53:30 +0000

Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.

Integrating Mobile Marketing and Advertising

admin — Fri, 04 Sep 2009 17:42:52 +0000

Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.

TheBabyCD with Timothy Kelley

admin — Fri, 04 Sep 2009 17:28:37 +0000

Timothy Kelley is the President of TheBabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care. Timothy tells us the motivation of creating the company.

iContact Email Marketing

admin — Fri, 04 Sep 2009 17:15:08 +0000

Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.

Social Media Talk at at AdTech Chicago 2008

admin — Sat, 08 Aug 2009 20:02:46 +0000

Avenue A Razorfish VP of Social Media Shiv Singh discusses speaking on a panel entitled The Long Tail of Social Media: Analyzing the Value Proposition for Publishers and Advertisers at AdTech Chicago 2008.

Comprehensive Search

admin — Sat, 25 Apr 2009 03:31:44 +0000

Where 2 Get It provides comprehensive Search, Web, and Mobile-based locators that enable National Brands to “get found” on major search engines, local directories, corporate websites and mobile devices including iPhone and GPS.

NeverBlue Lead Generation

admin — Sat, 25 Apr 2009 02:16:50 +0000

Interview with Jason Gill and Breanne Story of NeverBlue, a premier global lead generation network that delivers millions of profitable customers to clients from all over the world.

SLI Systems User Generated SEO

admin — Fri, 24 Apr 2009 22:41:18 +0000

SLI Systems provides site search, site navigation and user-generated SEO services for online retail and content-rich websites and co-founder Shaun Ryan tells us about it.

Quova Geotargeting

admin — Fri, 24 Apr 2009 21:32:47 +0000

Kerry Langstaff, Vice President of Marketing at Quova, which enables online businesses to instantly identify where their Web site visitors are geographically located via geotargeting.

LinkTrust Affiliate Management

admin — Fri, 24 Apr 2009 21:28:11 +0000

Bret Grow of LinkTrust tells us about his company’s advanced software platform for affiliate management tracking, ad network management and lead management.

Anchor Intelligence Digital Advertising

admin — Fri, 24 Apr 2009 21:18:38 +0000

Tobin Trevarthen, VP Business Development for Anchor Intelligence, the digital advertising community with rigorous, cutting-edge solutions to confidently assess traffic and publisher site quality.

BizTree In-software advertising

admin — Fri, 24 Apr 2009 17:05:25 +0000

Melissa Dawn from BizTree, an in-software advertising solution that allows advertisers to engage with the business community and target business people through their direct-to-desktop channels

Flypaper Flash content management

admin — Fri, 24 Apr 2009 16:40:09 +0000

Don Pearson introduces us to the Flypaper Flash content management platform which allows to create, edit, share, collaborate on, track and reuse high-impact Flash content.

Direct Agents Interactive Advertising

admin — Fri, 24 Apr 2009 16:39:12 +0000

Direct Agents Interactive Advertising offers an integrated agency approach to online marketing, and with our knowledge, experience and innovative team, we deliver advertising that works. Dinesh Boaz tells us about it.

Clickbooth Publisher Affiliate Network

admin — Fri, 24 Apr 2009 16:13:48 +0000

Laura Paff of Clickbooth tells us about her companys Publisher Affiliate Network and CPA Network at AdTech San Francisco 2009.

Brilliant Methods Enterprise Social Networking

admin — Fri, 24 Apr 2009 15:45:12 +0000

Brilliant Methods Enterprise Social Networking with on-demand enterprise-grade social software designed specifically for the demanding requirements of business.

Design Outsourcing

admin — Fri, 24 Apr 2009 15:20:22 +0000

Cliff Kaplan tells us about Design Back Office, a San Francisco based creative firm that provides a full spectrum of design outsourcing solutions to agencies and businesses across the globe.

Underground Elephant Lead Generation

admin — Fri, 24 Apr 2009 15:06:29 +0000

Underground Elephant is an Ad Network/Lead Generation Agency that drives traffic to a large farm of websites that register massive numbers of interested consumers on an ongoing basis is discussed by its Director of Email Marketing Adam Kulpa.

Green Screen Content

admin — Fri, 24 Apr 2009 14:24:55 +0000

Innovate Media President John Cecil tells us about his full-scale online video production studio & media company which delivers online green-screen content for delivery and optimization in all media.

Adify Online Ads

admin — Thu, 16 Apr 2009 17:56:46 +0000

Adify is an online marketplace for highly targeted ads where businesses can sell ad space directly to advertisers, and their Vertical Ad Networks offers premium, branded websites

Identifying and Preventing Click Fraud

admin — Tue, 04 Nov 2008 23:43:12 +0000

Discussing Identifying & Preventing Click Fraud Anchor Intelligence Director of Product Management and Marketing Richard Sim.

Ad Revenue 08 Conference

admin — Tue, 04 Nov 2008 22:09:47 +0000

Pubmatic President Rajeev Goel previews the upcoming Ad Revenue 08 Conference as a testament to Pubmatic and their thought leadership in online advertising, and the conference focus is on improving unsold ad inventory strategies.

Client Digital Marketing

admin — Tue, 04 Nov 2008 21:50:08 +0000

R2intregrated CEO Matt Goddard discusses the company’s strategic direction while providing valuable support to client digital marketing projects, plus we learn about the company’s work in cutting-edge technologies, targeted content, and social media.

Information from Website Users

admin — Tue, 04 Nov 2008 16:24:06 +0000

7 Billion People, which builds software products that help to gather key information from website visitors and helps content developers, ecommerce marketers to optimize that user’s experience, is profiled by the CEO, Mark Nagaitis.

Email Marketing with Campaign Commander

admin — Tue, 04 Nov 2008 08:16:04 +0000

Emailvision Founder Nick Heys discussion email marketing by way of his companys flagship product Campaign Commander, an eCommerce Software & Services Directory for businesses selling on the Internet which facilitates to accelerate your email marketing campaign.

Ad Serving from Traditional Advertising

admin — Tue, 04 Nov 2008 08:08:00 +0000

iMedia Streams VP of Marketing Ken Kapica discusses how technology has changed the face of advertising, plus how he is using his 30 years of traditional advertising into ad serving and emerging technology.

Pay for Performance Affiliate Marketing

admin — Tue, 04 Nov 2008 08:01:24 +0000

Market Leverage CEO Michael Jenkins discusses his company’s work in Pay for Performance Affiliate Marketing and why they chose to get into that field and why he thinks that pay per performance is where the digital economy is going.

XY7 Presence at AdTech New York 2008

admin — Tue, 04 Nov 2008 07:52:06 +0000

XY7 Presence at AdTech New York 2008 as the affiliate network held the second annual AdTech New York Pre show event called No Bull Party 2 at Johnny Utah’s which let attendees take a ride on a mechanical bull, plus put in some early networking and XY7 Marketing Director Jon Fondy tells us about it.

Facebook Applications and Widgets

admin — Tue, 04 Nov 2008 07:48:23 +0000

Facebook Applications and Widgets with Context Optional CEO Kevin Barenblat as he discusses his company’s work providing scalable solutions for brand marketing across social networks plus what metrics are found to be most important by their clients and how they vary.

PRWeb and Entrepreneur Reach Syndication Deal

admin — Tue, 04 Nov 2008 07:41:29 +0000

PRWeb has partnered with Entrepreneur.com reach syndication deal to help small business owners increase their online visibility using PRWeb press releases, where PRWeb users will now have their press releases placed directly on Entrepreneur.com, where their news can be seen by more than four million people each month.

Demographic Analytics

admin — Tue, 04 Nov 2008 07:36:08 +0000

Crowd Science uses an early stage technology company changing the way that publishers and advertisers measure online audiences via Demographic Analytics, and uses clever technology and a site-centric methodology to provide detailed analytics on visitor demographics, attitudes and interests.

Marketing and PR Direction

admin — Tue, 04 Nov 2008 07:28:23 +0000

Smarti Solutions CEO Michele Harris discusses Marketing and PR Direction, plus a look at the marketing services search firm that finds businesses the right marketing agency or expert, while maximizing their budget & time, plus we learn about the work her company’s agency search and business development firm for small to large business.

Identifying and Preventing Click Fraud

admin — Tue, 04 Nov 2008 07:24:45 +0000

Anchor Intelligence Director of Product Management and Marketing Richard Sim discusses Identifying and Preventing Click Fraud and how his company provides search engines, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network

XY7 No Bull Party

admin — Mon, 03 Nov 2008 21:45:18 +0000

WebmasterRadio.FM was on location for XY7 No Bull Party, the Second Annual AdTech Pre Show Party, held at Johnny Utahs in Midtown Manhattan in New York City prior to the start of AdTech New York 2008.

Web Integrated IVR

admin — Fri, 08 Aug 2008 21:33:20 +0000

IfByPhone provides web integrated IVR solutions for businesses including IVR, voicexml, click to call, virtual receptionist, and call forwarding, and we get an explanation of those services for company CEO Irv Shapiro.

eCommerce from a Lemonade Stand

admin — Fri, 08 Aug 2008 21:29:33 +0000

Lemonade.com deals in ecommerce, using the old fashioned lemonade stand principle, plus learn how Lemonade.com also provides consumer and whitel label alternatives.

Zvents new partnership with Microsoft

admin — Fri, 08 Aug 2008 21:24:28 +0000

Paul O Brien comments on Zvents new partnership with Microsoft , to create a local search and advertising network, to integrate with MSN City Guides, plus working with Yellowpages.com to develop a new Mobile iPhone App.

Online Ad Buys

admin — Fri, 08 Aug 2008 21:22:40 +0000

Wall Street Journal Multimedia Sales VP Reggie Riley tells us about his presentation at Adtech Chicago on Deal Quality: Planning, Negotiating and Securing Online Ad Buys That Make Sense.

Viral Branding

admin — Fri, 08 Aug 2008 21:18:52 +0000

Worldwide Executive Creative Director at Edelman Digital Jared Hendler discusses viral branding as part of a presentation at AdTech Chicago 2008 where speakers identify the current and emerging viral platforms, plus should brands try to produce viral phenomena or does that run the risk of violating the unwritten code of authenticity?

Analytics in eCommerce Marketing

admin — Fri, 08 Aug 2008 20:53:53 +0000

Steven Governale of Search Marketing Group discusses the importance of analytics during his presentation at AdTech Chicago 2008 on eCommerce Marketing and The Art of Customer Acquisition and Building Lifetime Value.

Connect Bloggers and Advertisers

admin — Fri, 08 Aug 2008 20:46:13 +0000

Jennifer McLean of Technorati tells us how they are spreading the word about social media and blogging to the attendees at AdTech in Chcago plus she fills us in on the development of a new network to connect bloggers and advertisers.

Viral Marketing

admin — Fri, 08 Aug 2008 20:38:07 +0000

HouseParty SVP Mindy Davis tells us about the word of mouth marketing company that works with specific brands like entertainment companies using viral marketing and they are capable of handling thousands of simultaneous parties.

UserCentric Eye Tracking

admin — Fri, 08 Aug 2008 20:14:20 +0000

A profile of UserCentric, a global user experience research firm that offers serviceds that include usability testing, user interface design consulting and eye tracking to find out which designs work for a client.

Social Media Talk at at AdTech Chicago 2008

admin — Fri, 08 Aug 2008 19:52:37 +0000

Traffic Advisors Click Fraud Technology

admin — Thu, 07 Aug 2008 19:37:34 +0000

Rich Kahn of eZanga tells us about eZanga.com upgrading their anti click fraud technology called Traffic Advisors 4.0., a real time fraud prevention system, plus learn why he felt the technology was a priority project.

Growth of Mobile and Video

admin — Thu, 07 Aug 2008 19:22:36 +0000

Avenue A Razorfish visionaries Patrick Moorehead and Jeremy Lockhorn discuss the growth of mobile services from their clients, plus how the digital video landscape is changing which continues to empower consumers.

Strategic Media Planning

admin — Thu, 07 Aug 2008 19:19:47 +0000

Vibrant Media Chief Marketing Officer Sean Finnegan discusses his AdTech Chicago presentation on strategic media planning as he joins buy side and sell side media professionals to discuss how they view the emerging landscape and how digital is transforming buying and selling media across the advertising landscape.

State of Search in Latin America

admin — Fri, 06 Jun 2008 18:42:24 +0000

Alexandre Kavinski of Midiadigital, discuses the state of Search in Latin America in a session at AdTech Miami 2008, as he joined leading search experts to share how leading marketers and agencies are leveraging search to reach and engage with consumers across Latin America and share tips and tactics on how to identify where search marketing fits into the overall marketing mix, ways to maximize search engine positioning and how to calculate ROI.

Activamente

admin — Wed, 04 Jun 2008 19:17:56 +0000

Gustavo Ross of Activamente, a company that specializes in viral networking, email and mobile marketing, and search engine marketing gives his take on Adtech 2008 in Miami, plus expresses his apprecviation for WebmasterRadio.

Yahoo! networking with Spanish Language Media

admin — Wed, 04 Jun 2008 19:14:34 +0000

Yahoo! Partner Network US Sales Executive Director Adam Chandler discusses how Yahoo is using AdTech Miami 2008 for networking opportunities with the Hispanic community, and he gives his assessment with his work with Spanish Language Media.

Internet Boom in Brazil

admin — Wed, 04 Jun 2008 19:12:12 +0000

Gaston Taratuta of Internet Media Services discusses how the internet is booming in Brazil with a steady increase of internet users, and he recommends companies to make more presence in the country.

Interactive Content

admin — Wed, 04 Jun 2008 19:09:33 +0000

A profile of Tinbu, which provides interactive contnet modules that provide for media, community and common interest websites, and they offer comprehensive data on such topics as Lottery, Weather, Horoscopes, Soccer, fuel costs, MPG ratings, flight tracking, entertainment and more.

Targeting Second Generation Hispanics

admin — Wed, 04 Jun 2008 19:07:32 +0000

Maria Lopez Knowles tells how her company MRM Worldide is targeting second generation hispanics through advertsing and brand loyalty, plus she tells us about her presentation at AdTech Miami 2008 on Surveying The Modern Media Landscape Across the Americas.

SMS and Mobile Services

admin — Wed, 04 Jun 2008 19:05:01 +0000

Redfish Media CEO Matt McKenna speaks about their mobile services application and SMS platform, plus how mobile marketing is making strides and how more kinds of businesses are getting involved.

SEM in Latin America

admin — Wed, 04 Jun 2008 19:03:00 +0000

Resultics CEO Martin Maslo discusses Search Engine Marketing or SEM in Latin America including Yahoo’s recent expansion into Panama and Argentina, and how small and medium sized business are going online.

Monetizing Social Media

admin — Wed, 04 Jun 2008 19:00:56 +0000

Monetizing Social Media, and its safety and relevance for advertisers according to Jose Rivera Font, who is responsible for regional business strategy, product development, marketing and advertising services for Yahoo Hispanic Americas.

AdTech Miami 2008 Networking

admin — Wed, 04 Jun 2008 18:56:22 +0000

With Networking and distribution deals taking place at AdTech Miami 2008, AdTech Chair Drew Ianni gives his thoughts on how the show is growing to be one of the premier digital marketing conferences for Latin America.

Media Representation and Placement

admin — Wed, 04 Jun 2008 18:51:59 +0000

Bruno Almeida, Ad Sales Director and Managing Director for US Media Consulting, discusses his work in media representation, plus his work in media placement and advertising.

Marketing Latin American Consumers

admin — Wed, 04 Jun 2008 18:47:50 +0000

Sergio Villalobos, eCommerce Strategy Manager at Ford Motor Company, tells us how Ford is reaching out to tradeshows like AdTech Miami to find new marketing strategies to reach Latin American consumers

Media Production on the Web

admin — Wed, 04 Jun 2008 18:45:11 +0000

VP of Market Development for Telemundo Borja Perez reflects on the year to year changes happening to media production on the web plus he talks about how Telemundo works to create more valuable online content. We also learn about the success that Yahoo has had with Telemundo.

Comparison Shopping

admin — Wed, 04 Jun 2008 18:40:45 +0000

Romero Rodrigues, Co-Founder and CEO of BuscaPé, discusses his companys work in comparison shopping providing c2c classifieds and ecommerce market intelligence and how they have been able to buy up their competitiors and use their existing resources for continued growth.

Traditional versus Digital Agencies

admin — Wed, 16 Apr 2008 18:37:29 +0000

Garage Interactive Founder and CEO Max Petrucci discusses his AdTech Miami 2008 presentation on the Modern Agency where the emerging role between traditional versus digital agencies plus are they successfully delivering integrated campaigns.

WebMetro and Interactive Marketing

admin — Wed, 16 Apr 2008 18:14:52 +0000

Internet marketing firm and Interactive agency WebMetro specializing in search engine marketing services, Shopping Portal marketing and website design is profiled by John McCarthy and Carlos Ugalde.

NeverBlue Affiliate Network & Lead Generation

admin — Wed, 16 Apr 2008 18:11:02 +0000

NeverBlue Ads, specializing in affiliate marketing and lead generations, plus we learn about the companys increase in social media and monetizing quality traffic.

BridgeTrack Digital Marketing

admin — Wed, 16 Apr 2008 18:06:59 +0000

BridgeTrack, makers of BridgeTrack 5.0, a breakthrough new digital marketing suite designed for marketers and agencies seeking optimum results from their interactive marketing campaigns, is showcased.

Competitive Intelligence

admin — Wed, 16 Apr 2008 18:03:59 +0000

Syntryx is a solution suite for Brand Managers, Affiliate Recruiters, Media Buyers, Search Marketers, and Ad Agencies specializing competitive intelligence and marketing automation solutions.

Backend Technology

admin — Wed, 16 Apr 2008 18:00:36 +0000

Oshyn specializes in backend technology services necessary to create, update and support websites, intranets, extranets, web applications and other interactive systems.

Zvents Local Search

admin — Wed, 16 Apr 2008 17:49:07 +0000

Zvents provides local search engine technology for local businesses, entertainment, and events with the help of the Zvents Media Platform, local content index and search engine.

Automated Electronic Checking

admin — Wed, 16 Apr 2008 17:43:17 +0000

Automated Electronic Checking provides a platform that includes merchant controlled payment schedule processing and flexible redeposit scheduling to provide higher collection rates and a custom made customer service interface.

Click Fraud and Targeting with Craig Danuloff

admin — Wed, 16 Apr 2008 17:35:56 +0000

Commerce 360 Founder Craig Danuloff speaks about click fraud and targeting plus his company which provides outsourced paid and organic search marketing services.

Search Engine Marketing Recruiting

admin — Wed, 16 Apr 2008 17:18:10 +0000

Onward Search specializes in recruiting search engine marketers, social media experts, and related Internet and technology professionals who are required to implement and execute a company’s online media strategy.

Affiliate Network oneNetworkDirect

admin — Wed, 16 Apr 2008 17:14:44 +0000

Representatives of Digital Rivers oneNetworkDirect give us an overview of their affiliate network, which specializes in providing software and digital products.

Interactive Ad Agency Online Media Diva

admin — Wed, 16 Apr 2008 17:12:47 +0000

Online Media Diva, Inc is an interactive ad agency specializing in media planning and buying, site representation and web development and is profiled by its founder Marne Semick.

WiFi Security

admin — Wed, 16 Apr 2008 17:10:45 +0000

A Profile of Anchor Free and their HotSpot Shield wifi security software which creates a virtual private network or VPN between your laptop and the wireless router.

Traffiq Ad Exchange

admin — Wed, 16 Apr 2008 17:03:46 +0000

Learn about TRAFFIQ, a transparent online advertising exchange with a unique transaction model between sellers and buyers with Yael Yekutiel, Director of Marketing & Public Relations.

Reply.com launches at AdTech San Francisco

admin — Wed, 16 Apr 2008 17:00:15 +0000

Reply.com launches at AdTech San Francisco, and we learn about their start as a lead generator to empowering clients by providing them with leads.

Blog Marketing

admin — Wed, 16 Apr 2008 16:49:52 +0000

Marjorie Kase is responsible for business development and brand awareness for blog marketing company Blogger Reps, which provides blogger outreach, corporate blog consulting and marketing.

Peter Prestipino of Website Magazine

admin — Tue, 25 Jul 2006 20:27:40 +0000

Meredith

Medland: Hi, my name is Meredith Medland and I’m here with Pete Prestipino. He’s the editor of Website Services Magazine, which you’ve seen in the racks here at ad:tech in Chicago, as well as you can certainly find online. Pete, this issue this month is about E-Commerce and next month is affiliate marketing. Tell us more about this magazine.

Pete

Prestipino: We launched our magazine back in November of 2005. We’ve been on the tradeshow circuit. We’ve been going to ad:tech, coasting con Affiliate Summit just last week and we’re just really excited to be in the industry and publishing a magazine that we think is helpful for what we call the Long Tail. That’s the 90% of the web consumers that are driving the money on the web. We’re just excited to provide very practical information.

Meredith: You have a booth here at ad:tech?

Pete: We do. We’re over there on the corner, but we’re signing up a lot of people today. I think we have about 300 today so far. Ad:tech has been really good to us.

Meredith: Fantastic. What’s unique about your magazine compared to the other industry trades?

Pete: We’re focused on very practical information. For example, next issue we have an article about do-it-yourself affiliate programs, how to use those practically. We tend to shy away from case studies and focus more on the tools and tactics that successful web companies use to get the attention and notoriety that people aspired to. Again, it’s good information and it’s practical information. We’ve people from all over the US and Canada calling us everyday saying, “Thank you for sending it to us.” It’s just generally good information that anybody can read an article quickly and implement our suggestions or expert suggestions. We have a lot of great writers, on-staff and great contributors providing just helpful information.

David Hutchinson of Program Partners

admin — Tue, 25 Jul 2006 20:24:57 +0000

Meredith

Medland: You’re listening to WebmasterRadio.FM. My name is Meredith Medland. Sitting right across from me on the show floor of Chicago ad:tech is David Hutchinson. He’s the SVP of Business Development over at Program Partners. He’s much more than that, you’re on the board of directors for ad:tech, you’d been around for a long time. You’re a veteran in the industry. You’ve done a great favor to all of us at this conference and that’s hooking us up with Hunter Hastings. We just gone done talking to him. He’s the CEO of the EMM group and provided some amazing information on the state of marketing, where it’s going and what’s going on.

David, I’d love for you to break it down for us today. We just talked to him a little bit. But take some of that high level stuff and reiterate the key concepts that you heard.

David

Hutchinson: Yes. Well, it’s interesting. God bless, Hunter for you know, (a) coming to sort of give the presentation that he did and to condense it the way he did in fairly succinct terms. I mean, what he is talking about is nothing less than this sort of operational organizational transformation of this sort of the 20th century industrial corporation with their department and silo’s sort of product centric, business disciplines. Literally, transforming that American corporation that we’ve known for a hundred of years, into a more informational, more relational, more horizontal corporate structure. Going from silo’s to cross-functional teams, which is really kind of the pesky sort of a challenge that you don’t really hear marketers typically talking about. There’s a lot that talk about how the consumer is in control, is in charge and 360 degree marketing or multi-channel marketing or the marketing mix and everybody intellectually gets that. It is critical. We do have to shift from sort of a supply side, sort of economy and mentality to a more of a respect for the demand side.

Peter Ford of SCAInteractive

admin — Tue, 25 Jul 2006 20:23:03 +0000

Meredith

Medland: You’re listening to WebmasterRadio.FM, my name is Meredith Medland and I’m right here with Peter Fort from SCAinteractive.

Peter, tell us about SCAinteractive.

Peter Fort: SCAinteractive is one of the original online vendors for contests and promotions. We had our start, my start in the online side in 1993, which was when people barely own computers and we do sweepstakes contests, promotions. We’re currently running the largest promotion in North America right now, which is the McDonald’s Pirates of the Caribbean. Very exciting.

Meredith: Tell us a little bit more about that promotion.

Peter: Well, the McDonald’s promotion is huge, absolutely mammoth. In McDonald’s case, every Big Mac, every large shake, every French fry you buy has a unique ten-digit pin number on it. This pin number, you can take and if you enter the pin number, you can find out if you win one of 28 Volvos in 28 days.

The best part is they are doing these pins through three different gateways. In other words, when you get the pin off the side of your Big Mac, you can go to your cellphone and text in the pin number, that’s gateway 1, or you can go to your cellphone and call in the number with your voice, that’s gateway 2, or you can go online and actually see a really sharp flash presentation and enter the number and find out if you won.

SearchRev CEO Ken Kalb

admin — Tue, 25 Jul 2006 20:18:34 +0000

Meredith

Medland: You’re listening to Webmaster Radio. My name is Meredith Medland. Sitting across from me, is Kenneth Kalb from SearchRev.

How are you doing?

Kenneth: Meredith, Hi. How are you? Thanks for having me today, I appreciate it.

Meredith: You’re welcome. Let’s get right into it, give me a case study.

Kenneth: Well, first of all, I’m the CEO of a company called SearchRev and we are the leading provider of paid search optimization for online advertising companies. What we do is, we help those companies who are interested in advertising online, to double, triple, or quadruple the revenue that they’re currently getting from their existing campaigns.

We have lots of examples of some of those customers, they include, Yahoo, Safeway, Zazzle, Shutterfly and MotoSport. In particular, companies like Zazzle for example, we’ve been able to increase their performance by as much as 10% compounded growth rate per month, which we think is quite extraordinary. We’re actually the leader in the field.

Meredith: That’s fantastic. So, if we talk about motosport.com you’ve got a little information for me here, let’s hear about some specifics.

SimpleFeed CEO Mark Carlson

admin — Tue, 25 Jul 2006 20:16:04 +0000

Meredith

Medland: You’re listening to Webmaster Radio. My name is Meredith Medland, I’m here with Mark Carlson who’s the CEO and Founder of Simple Feed which is an RSS provider. Welcome to our show, Mark.

Mark

Carlson: Thanks, Meredith.

Meredith: RSS, what are the obstacles for companies using RSS right now?

Mark: Well, RSS is gaining a lot of publicity, it’s very exciting. But some of the things that are slinging down right now is that only about 10% of people are actually consuming RSS feeds right now, that’s up from almost nothing a year ago. But one of the really exciting things about RSS is that RSS readers are being built into all future operating systems, most importantly, Windows Vista which ships in January this year. So, that’s part of the reason there’s so much excitement around RSS.

Meredith: So, we can actually count on RSS being a mainstay within the Internet?

Mark: Yes. So, one of the great things about the future RSS readers like Vista is that it makes it really, really easy to subscribe to RSS feeds. Your browser, Outlook and so forth will just give you a little light up. You know, lets you know there’s a feed there, you click it and you’re subscribed. It takes it in the world of geeky technology into a mainstream area.

Design Kitchen cofounder Sam Landers

admin — Tue, 25 Jul 2006 19:58:50 +0000

Meredith

Medland: My name is Meredith Medland, it’s time to turn on your ears and get excited to listen to some more exciting content brought right from ad:tech Chicago. Sitting in front of me is Sam Landers, who’s the Founder as well as Creative Director at Designitchen here in Chicago, Illinois. Hi Sam.

Sam
Landers: Hi, Meredith. How are you?

Meredith: I’m having a great time. I just talked to Sam a little bit before we recorded this interview. First, Sam I want you to tell everybody what Designkitchen is.

Sam: Designkitchen is an interactive firm. We specialize in branding, brand positioning, identity development and technology solutions for a wide variety of clients. Motorola, United Technologies, NutraSweet company, USG, Life Fitness and third of our work is outside of Chicago. But all of our work is technology related.

Meredith: Fantastic. Well, one of the technologies that you show me that also had phenomenal design elements was your work with Motorola. Tell our listener’s about that?

Sam: Yes. I think companies like Motorola have many audience groups. So, typically, when you go to Motorola.com, you’re going to get consumer information like there latest phones and gadgets. But Motorola has a significant part of their business with the networks on the streets. Their the T-Mobile, Vodafones in Europe. They’re the companies that builds the infrastructure so that your phone works.

Freeman Braswell of YellowPages

admin — Tue, 25 Jul 2006 19:56:43 +0000

Meredith

Medland: My name is Meredith Medland. You’re listening to WebmasterRadio.FM. I’m sitting right here with the General Sales Manager for YellowPages.com, his name is Freeman Braswell. Freeman, welcome to our show.

Freeman

Braswell: Thank you, Meredith. I’m very happy to be here.

Meredith: Freeman, Id just ask you, if you could have any outcome from this interview, what would it be? I’d like you to share a little bit about what you told me but mainly, it was you wanted to really inspire and educate online advertising agencies.

Freeman: Absolutely. We really want to get the message across to the advertising agency community that YellowPages.com provides resource and information to consumers who are ready to buy. When they’re shopping and they’re looking for a name or address or a phone number, they’re going to YellowPages.com, they’re looking for that information, they’re going and they’re buying once they’ve come to visit our site. We want to make the agencies aware that YellowPages.com can play a very important part in the overall media mix that they create for their clients in terms of television has a role, newspaper has a role, outdoor has a role, YellowPages.com has a very important role in that customer buying cycle. Again, that’s serving up a phone number, an address, a name, so that consumer can go to that store, that location and buy what they’re looking for.

Meredith: Fantastic. Well, good. We want to make sure that we get that message out there. What it’s like doing sales on the show floor at ad:tech?

Mark Lipko of Zango

admin — Tue, 25 Jul 2006 19:54:57 +0000

Meredith

Medland: You’re listening to Webmaster Radio, my name is Meredith Medland. I’m sitting here on the show floor of ad:tech in some plush, royal blue suede, beautiful, big chairs. I’m right here with Mark Ippolito, he’s the VP of Sales for Zango. So, Zango.com is what you want to pull up on your Web browser. Alright. So, Mark, you’re speaking tomorrow here at ad:tech Chicago and you’re going to be telling us some tips. Tell us about that session.

Mark

Ippolito: Thanks, Meredith. Yes, the session for tomorrow, we’re going to talk a little bit about the content economy that Zango is building. How Web publishers can actually contribute to building out that content economy and ultimately, reap the rewards by making some additional money off the traffic that they have to come in to their websites.

Meredith: Fantastic! So, this is a nice spin the show instead of selling us something, you’re going to tell us how we can make money.

Mark: That’s right. That’s right. Yes, we currently have over 1,200 website publishers in our network today, who both distribute content that they own and hold copyrights to, as well as syndicate content from other publishers with whom Zango has established partner relationships. The benefit to the publishers is that they get to monetize the traffic through the Zango desktop advertising clients that allows them to monetize the traffic coming to their sites. The users actually get the benefit of that free content that is sponsored by advertisers, who then advertised through Zango to reach those consumers. So, it’s a win-win all around.

AdJuggler

admin — Tue, 08 Nov 2005 19:44:23 +0000

Brandy interviews Jonathan Rivers the Sales Engineer from AdJuggler on why they finally decided to exhibit at ad-tech New York and how small companies can still survive in the industry today.

Scott Hornstein from Hornstein Associates

admin — Tue, 08 Nov 2005 19:42:31 +0000

Ms Write Sarah MacKay talks to Scott Hornstein, the President of Hornstein Associates and coauthor of Opt in Marketing Increase Sales Exponentially With Consensual Marketing at adTech in New York.

Dave Evans of Digital Voodoo

admin — Tue, 08 Nov 2005 19:41:08 +0000

Ms Write Sarah MacKay interviews Dave Evans, the Vice President of Social Media for Digital Voodoo, at adTech in New York.

Lee Nabler from Sherpa

admin — Tue, 08 Nov 2005 19:38:58 +0000

Ms. Write Sarah MacKay speaks with Lee Nabler from Sherpa from the adTech conference in New York.

Professional Hula Hoop Dancer Jamie Love

admin — Tue, 08 Nov 2005 19:37:40 +0000

MsWrite Sarah MacKay interviews professional hula hoop dancer Jamie Love, performing at the adTech Live event in New York.

Pam Rodriguez McKenna from MalaysianFoods

admin — Tue, 08 Nov 2005 19:30:25 +0000

Sarah MacKay interviews Pam Rodriguez-McKenna, one of the Co Owners of malaysianfoods.net, at adTech in New York.

Jeff Hirsch from ValueClick Media

admin — Tue, 08 Nov 2005 19:17:03 +0000

Ms Write Sarah MacKay interviews Jeff Hirsch, the Senior Vice President of Business Development for Value Click Media, at adTech in New York.

David Yovanno from ValueClick Media

admin — Tue, 08 Nov 2005 19:14:41 +0000

Ms Write interviews David Yovanno, the General Manager from Value Click Media, at adTech in New York.

Ward

admin — Tue, 08 Nov 2005 19:10:41 +0000

From adTech in New York, Ms Write Sarah MacKay interviews Missy Ward, the the Director of Public Relations for Media Breakaway, LLC, the home of CPAEmpire.com and a co founder of Affiliate Summit.

John Marshall from ClickTracks

admin — Tue, 08 Nov 2005 19:08:37 +0000

Ms Write interviews John Marshall, the CEO of ClickTracks, from the exhibit hall at adTech in New York.

Dave Ashe from AdPepper Media

admin — Tue, 08 Nov 2005 19:00:55 +0000

Sarah MacKay talks to Dave Ashe, Director of Sales for AdPepper Media, at adTech in New York.

George Lichter of InfoSearch Media

admin — Tue, 08 Nov 2005 18:54:34 +0000

Ms. Write Interviews George Lichter, CEO of InfoSearch Media. George previously served concurrently as President of Ask Jeeves International and Chief Executive Officer of Ask Jeeves UK, where he was a member of the senior management team that led Ask Jeeves from start-up through IPO and beyond. During Mr. Lichters tenure Ask Jeeves UK grew to become the #5 web site in Great Britain and Ask Jeeves International became the first division within the company to achieve sustained profitability. After Ask Jeeves, Mr. Lichter co-founded and served as Co-Chief Executive Officer of the Whole Body/Yoga Works, a national family of Yoga and alternative health and fitness centers. He currently serves there as Co-Chairman and is actively involved in guiding the financing and strategic expansion.

Alice Lancaster from FilmLoop

admin — Tue, 08 Nov 2005 17:15:24 +0000

Ms Write Sarah MacKay interviews Alice Lancaster VP of Marketing for Film Loop at adTech in New York.

Matt Cutts from Google

admin — Tue, 26 Apr 2005 19:52:09 +0000

Ms Write Sara Mackay interviews Google Senior Engineer Matt Cutts from the adTech conference in San Francisco.

Rich Kahn from AdOrigin

admin — Tue, 26 Apr 2005 19:47:34 +0000

From adTech in San Francisco, Ms Write Sarah MacKay interviews Rich Kahn, the partner and COO of AdOrigin. AdOrigin is an online advertising and services network that provides services such as BlowSearch.