Digital Identity Optimization and Reputation Management; Key Components to Digital Identity
April 15, 2013 by Daron Babin
Filed under Episodes
Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.
Podcast: Play in new window | Download
Outsourcing Voice Over Work for Quality Digital Content Marketing
April 12, 2013 by Daron Babin
Filed under Episodes
Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.
Podcast: Play in new window | Download
Mobile Advertising and Rich Media Leveraging and Creativity
April 10, 2013 by Daron Babin
Filed under Episodes
Mobile Advertising and Rich Media with Jason Hitchcock, Head of Advertiser Sales at Aarki. we learn how rich media can leverage our rich media interstitials and engage-to-earn ads as well and how Aarki is driving creativity around rich media advertising on mobile.
Podcast: Play in new window | Download
Search and Social Analytics; Real-time In-Session Customer Conversion
April 10, 2013 by Daron Babin
Filed under Episodes
Search and Social Analytics; Real-time In-Session Customer Conversion; Live Campaign Steering and more as we speak with the CEO of ParStream, Mike Hummel. ParStream powers Searchmetrics’ search and social analytics software, which evaluates over 100 million keywords and 75 million domains.
Podcast: Play in new window | Download
Earned Media, Social Endorsements, and Brand Advocacy
April 9, 2013 by Daron Babin
Filed under Episodes
Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus. We also learn why social endorsements are so important to driving social traffic, and how to motivate your influencers to tell you brand story.
Podcast: Play in new window | Download
Product Listing Ads on Google Shopping; Maximizing Profitability on Shopping Channels
April 9, 2013 by Daron Babin
Filed under Episodes
Product Listing Ads on Google Shopping; Maximizing Profitability on Shopping Channels; Understanding your profit and loss per product on shopping comparison websites as we speak with Bryan Natter, the Vice President of Sales and Orders Ads.
Podcast: Play in new window | Download
Conversational Marketing and Social Communities
December 6, 2011 by Daron Babin
Filed under Episodes
Conversational Marketing and Social Communities, How Bloggers can be brand influencers, plus how brands can effectively speak to and reach women online with BlogFrog CEO Rustin Banks.
Podcast: Play in new window | Download
Digital Content Monetization
December 6, 2011 by Daron Babin
Filed under Episodes
Talking Digital Content Monetization with CPAlead Chief Global Strategist Peter Tarr. We learn about their products including The Content Locker, which delivers advertiser-sponsored content offers that can be completed by a consumer in exchange for premium content.
Podcast: Play in new window | Download
Real-Time Bidding and Consumer Profiling for Display Ads
November 16, 2011 by Daron Babin
Filed under Episodes
Discussion of Real-Time Bidding and Consumer Profiling for Online Display Ads and what digital media buyers need to shop for in 2012 with AcquityAds Marketing Director Marco Muzzi.
Podcast: Play in new window | Download
Mediaspectrum Adrenalin for Premium Content and Advertising
November 19, 2010 by Daron Babin
Filed under Episodes
Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device – powering content, advertising and subscription management. Their vice president of marketing Jay Cody explains.
Podcast: Play in new window | Download
