Attribution Metrics
November 10, 2009
Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.
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[...] of this technology, plus How is IDology different from other providers and customer results. Attribution Metrics Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution [...]