Latest Show Episodes & Updates
TrafficEngine.net SMarT Platform Introduced at Adtech New York 2009Air Date: November 20, 2009
TrafficEngine.net Executive Vice President Diana Lee and Publisher Solutions Manager Scott Rabinowitz take us through the launch of their SMarT Platform 3.0 interface and their Ad Platform at Adtech New York 2009.
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Air Date: November 20, 2009
Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks, e-tailers, and more to automatically target content and messages with the highest degree of data depth available based on user IP addresses.
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Air Date: November 13, 2009
Underground Elephant CEO and Founder Jason Kulpa, and Marketing Coordinator Lauren Palazzo discusses their charitable work in protecting the underground elephants of Mount Elgon.
They also discusses branded leads, their website SimpleQuote.org, which services consumers in need of answers to their financial questions and to connect them with trusted individuals who are able to help.
They also tell us how they came up with the name of their Performance Lead Generation Agency.
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Air Date: November 12, 2009
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
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Air Date: November 12, 2009
Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.
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Air Date: November 12, 2009
Parse3 President Peter Latka discusses how his company gave away a Discovery Process, whereby strategists and developers provided a winner will an outline of business objectives, identified market opportunities, developed strategic initiatives, performance technology and resource audits and a summary the scope of the project.
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Air Date: November 11, 2009
Speaking with Jeff Bell, chairman of DOmedia, which plans nontraditional out-of-home campaigns or identify larger opportunities such as billboards and street furniture in major markets.
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Air Date: November 10, 2009
MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz’s suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.
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Air Date: November 10, 2009
Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.
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Air Date: November 10, 2009
Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.
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